Located on the stunning northeast coast of Sardinia, Olbia is more than just a gateway to the famous Costa Smeralda. This charming Italian town offers a mix of natural beauty, ancient history, and relaxed Mediterranean vibes that make it a destination worth exploring in its own right. Here are ten reasons to add Olbia to your travel list:
Stroll Through the Historic Old Town
Olbia’s old town is full of life yet wonderfully relaxed. Walk along Corso Umberto I, the main pedestrian street, where pastel-colored buildings, lively cafés, and boutique shops create a warm and welcoming atmosphere. The cobbled alleys around it are dotted with small squares and Romanesque churches. It’s the kind of place where you’ll want to slow down, sip a cappuccino, and people-watch.
Discover San Simplicio Basilica
This beautiful granite church dates back to the 11th century and is one of the oldest in Sardinia. San Simplicio Basilica stands out with its simplicity and solid Romanesque architecture. Inside, it feels peaceful and timeless, and if you visit during the annual San Simplicio festival in May, you’ll get to witness traditional parades and celebrations that bring the whole town together
Relax on Pittulongu Beach
Just a short drive from the city center, Pittulongu Beach is a slice of Sardinian paradise. With soft white sand and turquoise waters, it’s perfect for swimming, sunbathing, or simply unwinding with a good book. There are beach bars (called “chioschi”) where you can grab a cold drink or some fresh seafood while enjoying the view of Tavolara Island on the horizon.
Day Trip to Tavolara Island
Speaking of Tavolara – this dramatic limestone island rises straight out of the sea and is only accessible by boat. It’s part of a protected marine area and is ideal for snorkeling, diving, or hiking. The legends say it was once a kingdom with its own royal family! A day here feels like an escape to another world, surrounded by nature and sea.
Taste Authentic Sardinian Food
Food in Olbia is hearty, flavorful, and deeply local. Try zuppa gallurese, a baked dish of bread soaked in meat broth and cheese. Or enjoy seadas, fried pastries filled with cheese and drizzled with honey. Local trattorias serve fresh seafood and handmade pasta that pair perfectly with Sardinian wines like Vermentino. Every meal feels homemade and rooted in tradition.
Explore the Nuraghe Riu Mulinu
Sardinia is known for its mysterious nuraghe — ancient stone structures built over 3,000 years ago. Near Olbia, you’ll find Nuraghe Riu Mulinu, perched on a hill with panoramic views of the coast. Walking among these prehistoric ruins sparks the imagination and connects you with the island’s ancient past in a way that museums can’t match.
Visit the Archaeological Museum of Olbia
Set on a small island in the port, the Museo Archeologico is surprisingly fascinating. It focuses on Olbia’s history as a Phoenician, Greek, and Roman port. Among the highlights are ancient shipwrecks, amphorae, and artifacts from centuries of trade. It’s compact, modern, and well-curated – perfect for a one-hour visit that adds real depth to your understanding of the region.
Enjoy the Local Markets
The San Benedetto Market and weekly outdoor stalls are a joy to explore. You’ll find everything from fresh pecorino cheese and sun-dried tomatoes to handmade crafts and Sardinian souvenirs. It’s a great way to interact with locals, practice your Italian, and bring home a taste (or memory) of the island.
Catch the Sunset from the Olbia Promenade
The waterfront promenade is ideal for an evening walk. Locals come here to jog, cycle, or just sit by the sea. The light over the Gulf of Olbia turns golden at sunset, and the views toward the harbor and distant hills are stunning. Grab a gelato and join the gentle rhythm of the town winding down.
Use Olbia as a Base for Exploring Costa Smeralda
While Olbia itself is charming, it also serves as the perfect base to explore Costa Smeralda — Sardinia’s legendary Emerald Coast. In under an hour, you can reach famous spots like Porto Cervo, Baia Sardinia, or Capriccioli Beach. Return to Olbia in the evening to enjoy more authentic, budget-friendly local life after a glamorous day trip.
Olbia combines history, beach life, culture, and cuisine in a way that’s truly Sardinian. It may not be as flashy as some other Mediterranean destinations, but that’s exactly its charm. It invites you to slow down, look closer, and discover a piece of Sardinia that feels wonderfully real.
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